How Does Alcohol Advertising Really Affect Our Youth?

Ads are everywhere. They’re on TV, websites, along the side of the road and now they are making their way onto smartphone apps and games. Just like ads, teens are everywhere and they are absorbing each and every piece of information they see, hear and read.

 

Research has shown that alcohol advertising has a major effect on youth. Check out these studies and results from The Center on Alcohol Marketing and Youth (CAMY) regarding alcohol advertising:

  • Researchers followed 3,111 students in South Dakota from seventh to ninth grade, and found that exposure to in-store beer displays in grade 7 predicted onset of drinking by grade 9, and exposure to magazine advertising for alcohol and to beer concessions at sports or music events predicted frequency of drinking in grade 9.
  • If young people like alcohol ads, they are more likely to have positive expectancies about alcohol use and to intend to drink or to drink.
  • Eighty percent of general public respondents in a poll by the Bureau of Alcohol, Tobacco and Firearms believed “that alcohol advertising influences youth to drink alcoholic beverages.”
  • Alcohol advertisers spent $2 billion on alcohol advertising in measured media (television, radio, print, outdoor, major newspapers and Sunday supplements)